Set up your context

The key to creating a good content is setting the right context. Here is how to get the most out of your account context.

Quick note: We're constantly shipping improvements and new features, we do our best to keep this guide updated but there might be some visual differences in what you see here and in-production.

In the article we've broken down everything into the following sections:

Let's dive in.

Setting up your Growth Terminal Account

After completing onboarding, we use AI to help you set up your account. We guide you through a quick process to learn who you are and what your goals are.

Here’s what happens next:

• We scrape your website to understand your brand.

• We analyze your last 100 posts to learn your style and what performs best.

• Our AI reviews your bookmarks to understand what type of content you like.

This gives us the context we need to personalize everything for you.

Setting Your Account Context

Every piece of content is 1 of 1 geared towards you. Brand ID.

Context is key. We scrape your last 100 posts to learn about your posting style and performance. What works what doesn't. We also extrapolate who your target market is, what your brand pillars are, what your content style is. However, think of all of this like a version one. You know your business better than anyone. Add as much information as you can here. This will help us create even better content for you.

Give me six hours to chop down a tree, and I will spend the first four sharpening the axe. - Abraham Lincoln

That’s how you should think about context — the more you give us, the sharper your content becomes.

What Are Brand Pillars?

Your brand pillars are the key topics you talk about. Every creator with great content knows the top 10 themes they post about consistently. This helps us understand what to focus on for you.

Effective brand pillars contain your:

• Core values - what your brand fundamentally believe in

• Unique attributes - what makes you different from competitors

• Brand promise - the value you consistently deliver

• Personality traits - how your brand communicates and behaves

This helps us train the foundational structure of how we think about your brand.

Your target audience is key

We see a lot of accounts. One of the biggest issues we see with how people approach content is they think about what they want to post first, then think about their audience second.

If you have multiple target audiences that is fine, put as much information as you can about your audience. This helps us distill different archetypes to market to.

When you are hyper-specific about who you are trying to reach, it helps us create content catered directly for that industry. This allows us to come up with better ideas, write more relevant styles, and cater towards a hyper-specific strategy that is 1 of 1 to you.

Creating your Brand Voice

Your brand voice is how we post in your style. It guides how your content sounds, feels, and connects with your audience. Some people have a very well defined brand voice. I'm short and brash. I use humor, or I don't. However, many people when getting started out actually want to borrow writing styles from their favorite writers.

We allow you to add up to 5 people that you love. The content style that you like. And you can even add 5 tweets that they've done that you love. This will help give a great surface area for us to train on.

Also add any context of what you want.